We Are Shule Direct

Chief Executive Officer's Message

My dream had always been to be a lawyer but I could not be a typical law student. I had to juggle between my studies, being a young mother and wife. Responsibilities were always calling at home. Technology gave me the convenience to learn through podcasts, join virtual discussion groups, read on case law or journals while taking care of my two children. Graduating with flying colors, I knew such opportunities had to be shared to meet the learning challenges of many, to some it may be access to education, to others it could be assurance of quality of educational resources. In any case, learning should be accessible, qualified and enabling you to overcome your challenges. After all, it is a right for all. How about we realize this dream through technology? I know it is possible, because that is how I realised mine.

Welcome to Shule Direct.
In Service,

Our products


is an innovation hub for social entrepreneurs providing enterprise development and leadership support for young women. We bring them together through a competitive process to access workspace, business information, knowledge, markets and networks curated for their professional and personal growth. The hub is supplemented with a digital learning platform and member led community groups. Ndoto Hub


For Developers This is a backend content and data management system where all our educational content is digitized, tagged and mapped to the syllabus. The online content database is structured around the digital syllabus allowing independent access to content. Our Applications Programming Interface (API) allows different platforms and applications to access the content.


www.shuledirect.co.tz For Students and Teachers Shule Direct is our flagship product. The Web platform delivers qualified educational content that serves as a supplementary for learning and revision for students and a teaching resource for teachers in Secondary Schools in Tanzania.


Shule Direct’s Learning Management System (LMS) provides offline access to Secondary School Curriculum of Tanzania. The LMS is also a tool for content creation for teachers and it allows for interactivity and interactions amongst users i.e. students and teachers or students and parents. Call us on (+255) (0) 75 290 4152 or (+255) (0) 22 266 4167 for a free trial. Go to Elimika LMS


MAKINI SMS is a premier mobile revision platform for Secondary School students. The educational content available on MAKINI SMS includes Short Lessons and Multiple Choice Questions for Nine Secondary School subjects. With MAKINI SMS subscription, Students can ask academic questions and get real-time response from respective teachers through the ask Ticha Kidevu feature.


Learn, Revise and Discuss with friends, Anytime, Anywhere. Shule Direct gives you the freedom to learn from qualified learning content that is prepared by experienced and dedicated teachers. The Tanzania Institute of Education (TIE) reviews the content ensuring quality and standards are met. Students from Tanzania and Africa will now be able to learn from content created by the best Teachers.

Download from PlayStore or AppStore

Shule Direct Kids

In collaboration with UNICEF Tanzania we have designed Shule Direct Kids, a mobile learning platform that provides customised and adaptive learning experiences for Primary School pupils in Tanzania. The mobile gaming app available as both a Mobile application and SMS platform, allows pupils to learn through games designed to meet the learning objectives stipulated in the Tanzania's National Curriculum for Primary Education to attain competency in Reading, Writing and Numeracy Skills (3Rs), anytime, anywhere.


Learning is finding out what we already know. Doing is demonstrating that you know it. Teaching is reminding others that they know just as well as you. You are all learners, doers, and teachers. -Richard Bach

Kanuni kwa Maendeleo ya Kidijiti

Principles for Digital Development
Andaa pamoja na mtumiaji
Jumuisha watumiaji na wadau wengi wa aina mbalimbali katika kila awamu ya hatua zote za mradi
Soma zaidi
Elewa Mfumo wa Ekolojia Uliopo
Washirikishe watumiaji uliowalenga na kupitia utafiti uliopo ili kujenga uelewa
Soma zaidi
Ubunifu Ulenge Ukuaji
Kwa kadiri unavyofanya uchaguzi wa teknolojia, fikiria kama vitarahisisha au kufanya ugumu katika ukuaji.
Soma zaidi
Jenga Mradi Endelevu
Tumia na wekeza kwa watoa huduma wa ndani wa taarifa za teknolojia.
Soma zaidi
Usukumwe na Data
Andaa programu ambayo matokeo yanaweza kupimwa kwa mwendelezo.
Soma zaidi
Tumia viwango vya wazi, Data za Wazi, Vyanzo Huru na Ubunifu wa wazi
Tafsiri na eleza nini maana ya kuwa wazi katika jitihada zako
Soma zaidi
Tumia na Boresha Ubunifu na Suluhu Zilizopo
Andaa mbinu zinazopimika, shirikishi badala ya zile zinazotumika zikiwa peke yake
Soma zaidi
Zingatia Usiri na Usalama
Linda data kwa kufuata utendaji mzuri kwa ajili ya kulinda na kuzuia ufikiaji wa data
Soma zaidi
Shirikisha wataalamu anuwai wa taaluma mbalimbali, nchi na tasnia katika muda wote wa mradi
Soma zaidi


Doreen Kessy
Sarah Koola
Cristin Marona
Salum Awadhi
Lyric Doshi

Aashiq Shariff

Meet the Team

Iku Lazaro
Chief Operations Officer

"The best preparation for tomorrow is doing your best today" - H.Jackson Brown Jr.

Faraja Nyalandu
Chief Executive Officer

"If you want to go fast, go alone. If you want to go far, go together" - African Proverb

Berthasia Richard
Content Manager

I can do things you can not, you can do things I cannot but together we can do great things. ~Mother Theresa

Rajabu Mgeni
Director of Technical Development

He who is not courageous enough to take risks will accomplish nothing in life.


It is not true that you can't do it; don't let negative attitudes pull down your ability.

Denish Otieno
Director of MEAL

"The greatest mistake you can make in life is to be continually fearing you will make one"

Director of Information Technology

"You should not let your fears prevent you from doing what you know is right" - Aung San Suu Kyi

Finance and Administration Manager

Accountability is not only what we do, but also what we do not do, for which we are accountable.

Sayuni Ephraim
Office Attendant

Always believe in yourself and your dream.




Get in Touch

539 Old Bagamoyo Road, Msasani Village,DSM.
(+255) (0) 22 266 4167
(+255) (0) 745 904 152